AfroJapan AFROJAPAN
EN FR 日本語 PT
Partner with us Grow your business

MARKET

Discover products and brands

African brands making their way into Japan, and Japanese products connected to African markets. Starting with discovery — a full marketplace is next.

Africa → Japan

  • African textiles & fashion accessories
  • Beauty & skincare brands
  • Coffee, spices & food products
  • Art & home goods

Japan → Africa

  • Japanese consumer electronics
  • Skincare & beauty products
  • Manufacturing & industrial goods
  • Stationery & design goods

FEATURED

Products worth knowing

A diverse team collaboratingBeauty

Beauty

Shea butter skincare, now stocked in Tokyo

A Ghanaian beauty brand's first steps into the Japanese retail market.

Colorful African textilesTextiles

Fashion

Ankara prints reimagined as furoshiki wrapping cloth

A small collaboration between designers in Lagos and Kyoto.

Roasted coffee beans up closeFood

Food

Ethiopian coffee, roasted in Osaka

Direct-trade beans meeting Japanese roasting precision.

Colorful African textiles at a marketTextiles

Fashion

Kenyan kitenge bags, handmade in Mombasa

A small-batch accessories line now shipping to three Japanese boutiques.

Hands shaping clay on a pottery wheelHome goods

Home

Moroccan tile-pattern ceramics for the Japanese kitchen

Zellige-inspired dishware, produced in a joint Morocco–Japan workshop.

Roasted coffee beansFood

Food

Rwandan single-origin coffee, direct from cooperative farms

A women-led cooperative in Nyamasheke, now on Japanese specialty shelves.

WHAT'S NEXT

A full marketplace is on the way

We're starting with discovery and featured products before building out direct commerce. Have a product to feature? We'd like to hear about it.

Feature your product